Our Story

The oldest lingerie boutique in Wangaratta - and still the most loved.

Sharon McCormack, left, with Pam at a bra fitting workshop this year. Keeping up with new ranges is part of the job.
Sharon McCormack, left, with Pam at a bra fitting workshop this year. Keeping up with new ranges is part of the job.

Since 1960. Sharon’s since 2010.

La Ronde has stood on Reid Street for 66 years, dressing generations of North East Victorian women. For the last sixteen it has been in the hands of Sharon McCormack - a certified fitter whose philosophy is simple: every woman deserves to leave the store with a smile in her heart.

The collection is handpicked for romance and quality - luxurious silk, European lace, everyday essentials and swimwear in sizes 10 to 30. Whether you’re after something flirty and sexy or supportive and seamless, you’ll be fitted properly, honestly and without a hint of hurry.

Sharon fits alongside Pam and Nadine, and the three of them train regularly with Amoena and Panache so the advice keeps pace with the ranges.

Gift vouchers, layby, mail order and senior discounts - some things never go out of style.

Visit the boutique